Product & User Research
Cheftains is an online start-up company based in sunny Singapore that is re-inventing home cooking. Their weekly ‘cook-it-yourself’ meal subscription service removes the stress of meal planning, shopping and delivers everything to make a scrumptious, restaurant-quality meal at home.
Their mission is to help people explore, appreciate and enjoy the art of cooking in an affordable, convenient, and simple way – all in the comfort of their own kitchens! More broadly, they want to inspire and empower people to lead happy, healthier, culinary lives.
Who are their customers?
Aspiring or seasoned home cooks of all ages!
Busy moms and dads, young professional couples living together, singles, flat-mates, families of four (or more!) and even older couples whose kids have left the nest and are wanting to try something new – basically everyone and anyone who loves/want to learn to cook and try new recipes!